Content Marketing Manager – Wexford (Hybrid)

Our client, is currently on the lookout for a Content Marketing Manager in Wexford. The client in question are industry leaders in the Mechanical sector in Ireland. This is a full time, permanent position, with great scope for career progression.

• As a Content Marketing Manager, you will be responsible for developing and implementing the overall content strategy based on our specific goals and objectives. You will take the lead creating, implementing and co- ordination of our companies digital experience, transforming the digital presence of a leading mechanical company.
• Develop and integrate digital B2B activities across our website, social media accounts.
• Create engaging and relevant digital content to support marketing strategies, manage all content with a core focus on Brand Development SEO optimisation
• Providing offline/conventional marketing support for the production of marketing assets, brochures, presentations and other material.
• Ensuring maximum consistency of tone and branding identity via online and offline channels.
• Research to gain an in-depth understanding of all clients Personas
• Research on the topic trends and consumer’s thoughts
• Craft out content pillars and sub-pillars
• Conduct content audit on a periodical basis
• Track and measure content engagement
• Ensure that the content strategy achieves the business objectives
• Analysis of web traffic metrics and optimization of content

The Candidate:

• BA/BS degree or equivalent working experience
• 3 years of experience in producing content for the web specifically, as well as channel- specific knowledge (blog, SlideShare, Power Point, LinkedIn, Twitter, etc.)
• Past experience building audiences either online or offline
• In-depth knowledge of CMS software
• Good time-management skills
• Strong interpersonal and communication skills
• Critical-thinker and problem-solver
• Project Management skills

For more information or to apply directly email cian.conry@sonastechnical.com or apply directly on Indeed